Behind the curtains with Rhonda Shear

Rhonda's Shop

Rhonda's Life

Rhonda Shear, the glam queen of late-night TV in the '90s, stole the spotlight as the hilarious host of USA Up All Night—serving campy B-movies and cleavage with sass. Before that? She was Miss Louisiana USA, rubbing shoulders with Hollywood’s A-listers and landing guest spots on shows like Full House and Married... with Children.

But plot twist: Rhonda turned her sparkle into a mega business move with the Ahh Bra—yep, that comfy bra your mom (and probably you) swears by. It sold over 25 million pieces! Now she’s a fierce entrepreneur, body-positive icon, and still living fabulously in Florida with her high school sweetheart turned hubby. Classic Rhonda—always serving, always winning.

Rhonda's Timeline

  • 1970s

    Rhonda was already turning heads, winning the title of Miss Louisiana USA in 1975 and going on to compete in Miss USA. Beauty queen? Check.

  • 1980s

    She packs up her ambition (and a whole lot of lip gloss) and heads west. Cue sitcoms, soap operas, and basically every show that needed a blonde bombshell. She had roles in Happy Days, The A-Team, and Married... with Children.

  • 1991–1997

    Enter: USA Network’s Up All Night. Rhonda didn’t just host it—she turned it into campy, culty, can't-look-away TV. Think late-night movies, naughty jokes, and cleavage as far as the eye could see. It was b-movie heaven, and Rhonda was the queen of it.

  • Early 2000s

    Tired of uncomfortable bras (relatable), Rhonda launched her own line of intimates that don’t suck. Her Ahh Bra exploded—like, 25 million sold kind of exploded. Suddenly, she’s not just a former TV host; she’s a bonafide business mogul with sparkle and strategy.

  • 2010s

    She doubles down on her brand, adding shapewear, sleepwear, and all things snug, sassy, and supportive. She becomes a fixture on HSN and QVC, charming everyone with her one-liners and "I’ve-been-there" realness.

  • 2017: Drops Her Memoir

    "Up All Night: From Hollywood Bombshell to Lingerie Mogul, Life Lessons from an Accidental Feminist"—yes, it's as juicy as it sounds. She spills tea, serves looks, and talks about empowerment in a padded bra.